• February 18, 2021
  • Latin America

H.I.G. Capital Portfolio Company Eletromidia (ELMD3), Concludes Its IPO

RIO DE JANEIRO – February 18, 2021 – H.I.G. Capital, LLC (“H.I.G.”), a leading global alternative investment firm with $45 billion of equity capital under management, is pleased to announce that its portfolio company Eletromidia S.A (ticker: ELMD3) (the “Company”) has concluded its Initial Public Offering, becoming the first Brazilian media company to be publicly traded in the São Paulo’s Stock Exchange B3 (“IPO”).

Headquartered in São Paulo, with a presence in 18 Brazilian states, Eletromidia is the leader in the Brazilian OOH advertising market. With a portfolio of more than 54,000 installed panels, 68% of which are digital, the Company impacts 22 million people on a daily basis (approximately 10% of Brazil’s population). Due to its track-record of consistent double-digit growth and leadership in most of the OOH media segments, Eletromidia is well positioned to capture the clear growth opportunities in the advertising industry.

“We are very excited with the positive feedback from the market to our current expansion cycle, and looking forward to continuing our ambitious growth strategy,” said Eduardo Alvarenga, CEO of Eletromidia.

Fernando Marques Oliveira, H.I.G. Managing Director and head of Brazil and Latin America, said: “We are very pleased with the success of Eletromidia’s IPO. Since our initial investment in Eletromidia, we always believed in the potential of the OOH market and the Company’s ability to lead the segment. We are looking forward towards continuing to build the best and largest out-of-home company in Brasil.”

The proceeds of the offering will be used to fund the execution of the ongoing organic expansion plan, M&A. and investments in technology and digital transformation.

About the Transaction
The offering was made according to ICVM400 with international marketing efforts under rules 144A / Reg S, globally coordinated by Morgan Stanley, Itaú BBA, Bradesco BBI, and with Santander and UBS/BB as joint bookrunners.

About Eletromidia
Founded in 1993, Eletromidia is the leader in out-of-home advertising in Brazil. The Company is present in Brazil’s largest urban centers, reaching over 22 million people daily through over 54,000 panels in transportation assets, consumer centers, street furniture, airports and elevators. For more information, please refer to the Eletromidia investor relations website at ri.eletromidia.com.br/

About H.I.G. Capital
H.I.G. is a leading global private equity and alternative assets investment firm with $45 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Rio de Janeiro, São Paulo and Bogotá, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/value-added approach:

  1. H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.
  2. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance.
  3. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices.
  4. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector.

Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies. For more information, please refer to the H.I.G. website at www.hig.com.

*Based on total capital commitments managed by H.I.G. Capital and affiliates.


Fernando Marques Oliveira
Managing Director

H.I.G. Capital
Avenida Ataulfo de Paiva
nº 1251 9th and 10th floors - Leblon
Rio de Janeiro - RJ, 22440-034

T +55 21 2529-3550
F +55 21 2529-3551